See what buyers see
We test real commercial questions and record the answers, mentions and sources.
UK-led · Xpand-powered
AI visibility, led in the UK. Powered by Xpand.
Citemark helps UK businesses become easier to find, understand and cite in AI-assisted search. Founder Jordan Kraev leads every client relationship from London, with strategy, creative and technology delivery powered by Xpand.
- Named UK founder
- Specialist AI-search focus
- Agency delivery capability
Why Citemark exists
Buying journeys are changing. Good businesses should not become invisible.
Customers increasingly ask Google AI Overviews, ChatGPT and other assistants which businesses to consider. Those answers depend on whether a company’s expertise, services, locations and proof are clear enough to retrieve and corroborate.
Citemark was created to make that work practical for UK SMEs: measure the questions that matter, strengthen the evidence behind the answers and implement improvements that remain useful beyond any single platform.
Build stronger evidence
We improve the pages, facts, structured data and external signals AI systems rely on.
Measure the change
We repeat a fixed question panel so progress is visible without invented certainty.
The team behind Citemark
A UK founder with an established agency behind the work.
UK FOUNDER
Jordan Kraev
Citemark founder · Xpand technology team
Jordan is based in London and works across websites, software, AI systems and automation. He leads Citemark’s strategy, client communication and delivery—so clients always know who is responsible for the work.
Growth agency · Varna, Bulgaria
Direction, ideas and growth.
Xpand is the agency engine behind Citemark—bringing strategy, brand, content, web development, AI and automation capability to the service. It gives UK clients specialist attention with the range to implement properly.
Meet XpandWhat clients can expect
Senior attention. Straight answers. Work that can be checked.
Direct access
You work with the person shaping the recommendation—not through layers of account management.
Evidence before claims
Findings are tied to named prompts, dated observations and source URLs wherever possible.
Practical implementation
We prioritise changes that improve clarity for customers, search engines and AI systems together.
Start with evidence
See how ready your website is.
Run the free technical scan or book a short call with Jordan to discuss the questions your customers are asking.