Care need
A family is trying to distinguish residential, nursing, dementia, respite and specialist support—and whether the home is suitable.
CQC-registered care homes
Families ask AI to make sense of care options under pressure. Can it verify the care you actually provide?
Citemark measures care-type, location, fee, facility and family-decision questions, then aligns the website, CQC facts and independent evidence behind a responsible shortlist.
- Public-site check in about 60 seconds
- No email required to see the score
- No rankings or lead-volume guarantees
Best fit: CQC-registered homes in England with a clear enquiry process, accurate service information and occupancy goals.
BUYER QUESTION MAPUK · EXAMPLE
Decision-stage prompts worth measuring
01
Which dementia care homes near York have good CQC ratings and gardens?
02
What should we compare when choosing residential care for a parent?
03
Which nursing homes near me explain their fees and availability clearly?
04
Are there care homes in Kent that support couples and respite stays?
Snapshot protocol15 agreed prompts · 3 observations each · raw answer evidence
Where the shortlist starts
Your buyer is not searching for “GEO”. They are trying to make a safe decision.
We build the prompt set around the commercial questions that narrow a real shortlist—not vanity questions about whether an assistant knows your brand name.
Safety and trust
CQC facts, staffing and leadership information, environment, policies, reviews and visit experience need to form a coherent picture.
Practical decision
Fees, funding context, availability, location, visiting, facilities and the assessment process determine the next call or visit.
The evidence system
Five things have to line up before a recommendation is plausible.
We inspect the website, the business entity and the independent sources that can support a claim. Structured data helps machines interpret evidence; it does not manufacture trust by itself.
Layer 1
Eligibility
Care, fee, facility, location and contact information must be public, indexable and easy to find from each home’s page.
WORKING OUTPUT
Home and service URL access map
Layer 2
Provider entity
Provider, registered location, manager, contact and service details should match the current CQC record and other profiles.
WORKING OUTPUT
Provider and location fact sheet
Layer 3
Family answers
Pages should explain care types, suitability, assessment, daily life, fees, visiting, facilities, availability handling and next steps.
WORKING OUTPUT
Family question-to-page map
Layer 4
Care evidence
Specific visible practice, named accountability, current policies and properly sourced facts are stronger than generic ‘home from home’ language.
WORKING OUTPUT
Care claim and review register
Layer 5
Independent trust
CQC records, NHS profile data where relevant, reviews, local sources and directories need to agree with the home’s website.
WORKING OUTPUT
Regulator and review source graph
A practical first 90 days
Measure first. Fix the foundations. Then earn stronger corroboration.
There is no responsible promise that an AI answer changes on a fixed date. This is the work sequence we control and report.
DAYS 1–10
Map the family decision
Agree prompts by care type, location, funding context, facilities and suitability; capture the homes and sources appearing.
Family prompt baseline + source setDAYS 11–45
Make each home specific
Improve service, fee, facility, team and visit information; reconcile CQC data and turn real care practice into approved evidence.
Two priority answer assets per Core monthDAYS 46–90
Maintain public trust
Align key profiles, create a sensitive review workflow and act on the independent sources influencing the measured answers.
Profile, review and source action logChoose by the job
Start with evidence. Add implementation only when the gap is worth fixing.
RECOMMENDED FIRST ENGAGEMENT
Family Decision Snapshot
A baseline for one home or tightly defined location, centred on the care need, trust and practical questions families use under pressure.
- Care-type, fee, facility and location prompts
- CQC, service and family-evidence review
- Nearby homes and cited source capture
FIXED PRICE£195Buy this Snapshot →
Snapshot
£195
15 sector-specific prompts, three observations each, technical eligibility, competitor mentions, source evidence and a prioritised fix list.
Buy the SnapshotCore
£595 / month
Monthly measurement, two priority answer assets, technical and entity fixes, profile alignment and an evidence-led monthly work plan.
Start CoreGrowth
£1,450 / month
Everything in Core, a larger prompt and competitor set, five total content assets, review workflow and defined third-party outreach.
Start GrowthRolling monthly · cancel before the next billing date · work stays in your accounts · VAT is not added · no placement guarantee
Risk and accuracy
Sensitive decisions need current, verifiable information.
Care content concerns people who may be vulnerable. We avoid suitability promises, invented availability and unsupported quality claims, and route operational statements to the provider.
- Registered location and service facts checked against CQC information
- Fees and availability described with dates and clear conditions
- Health and care claims require an accountable internal reviewer
- Resident stories and images used only with appropriate permission
Before you decide
Questions from cqc-registered care homes
Can the page show live room availability?
Only if the provider has a reliable process or system to keep it current. Otherwise we explain how availability is confirmed and give a clear contact route rather than publishing a stale claim.
Will you rewrite our CQC rating?
No. We use the current public record accurately and can explain what the service offers beyond the rating. We do not obscure, alter or misrepresent regulator information.
How do you handle resident privacy?
We do not need personal resident data for measurement. Stories, reviews, photographs and case evidence are used only when the provider confirms the necessary permission and safeguarding process.
Can you guarantee more self-funded enquiries?
No. We can focus the prompt and content plan on the questions self-funding families ask, but answer appearance and enquiry conversion cannot be guaranteed.
Is one Core plan enough for a care group?
Core is best for one priority location or a tightly shared group scope. Several homes create distinct local prompt sets and evidence, so Growth or a phased location plan is usually more credible.
Free readiness scan
Check what a machine can verify on your public site.
The scan checks technical access, entity clarity, answer coverage and visible trust signals. It does not pretend to measure live recommendations.
Read the measurement standard →