Property fit
The homeowner wants to know whether the building, emitters, insulation and available space make a heat pump practical.
MCS-certified heat-pump installers
Homeowners ask AI who can design the right system. Accreditation alone does not explain why you are the fit.
Citemark measures local, property-fit, grant and installer-comparison questions, then makes your design process, credentials and aftercare evidence easier to find and verify.
- Public-site check in about 60 seconds
- No email required to see the score
- No rankings or lead-volume guarantees
Best fit: MCS-certified installers serving defined regions, with survey capacity and evidence from completed installations.
BUYER QUESTION MAPUK · EXAMPLE
Decision-stage prompts worth measuring
01
Which MCS-certified heat-pump installers serve Bristol and have strong reviews?
02
Who can assess an air-source heat pump for a Victorian detached house?
03
Which installer can manage the Boiler Upgrade Scheme process?
04
What should I compare before choosing a heat-pump installer?
Snapshot protocol15 agreed prompts · 3 observations each · raw answer evidence
Where the shortlist starts
Your buyer is not searching for “GEO”. They are trying to make a safe decision.
We build the prompt set around the commercial questions that narrow a real shortlist—not vanity questions about whether an assistant knows your brand name.
Installer trust
They compare MCS status, survey depth, heat-loss design, guarantees, reviews and who remains responsible after commissioning.
Financial decision
Grant handling, scope boundaries, likely disruption, running-cost caveats and a clear quotation process decide the enquiry.
The evidence system
Five things have to line up before a recommendation is plausible.
We inspect the website, the business entity and the independent sources that can support a claim. Structured data helps machines interpret evidence; it does not manufacture trust by itself.
Layer 1
Eligibility
Service-area, system and project evidence must be crawlable and linked from a clear site structure.
WORKING OUTPUT
Priority URL access map
Layer 2
Installer entity
Trading name, service areas, MCS details, manufacturer relationships and business profiles should agree.
WORKING OUTPUT
Credential and profile fact sheet
Layer 3
Property answers
Pages should explain assessment, heat-loss design, emitters, noise, hot water, planning, grants and aftercare in plain English.
WORKING OUTPUT
Homeowner question map
Layer 4
Project evidence
Specific property context, system design, constraints and measured outcomes are more useful than generic sustainability claims.
WORKING OUTPUT
Case-study evidence brief
Layer 5
Independent trust
MCS, manufacturer, review, local and relevant trade sources should support the same service and geography claims.
WORKING OUTPUT
Source and directory gap map
A practical first 90 days
Measure first. Fix the foundations. Then earn stronger corroboration.
There is no responsible promise that an AI answer changes on a fixed date. This is the work sequence we control and report.
DAYS 1–10
Map local buying questions
Measure installer, property-fit, grant, technology and aftercare prompts across each priority service area.
Local prompt baseline + source setDAYS 11–45
Publish decision evidence
Strengthen service and area pages, explain the survey and design process, and turn suitable projects into useful case evidence.
Two priority answer assets per Core monthDAYS 46–90
Reconcile external proof
Align MCS, manufacturer and directory profiles; improve the review request flow; pursue sources the baseline actually cites.
Verified profile and outreach logChoose by the job
Start with evidence. Add implementation only when the gap is worth fixing.
RECOMMENDED FIRST ENGAGEMENT
Installer Comparison Snapshot
A local baseline for one primary service area, the properties you are equipped to serve and the installation questions that determine trust.
- Property-fit, grant, installer and aftercare prompts
- MCS, service-area and project-evidence review
- Competing installers and cited source capture
FIXED PRICE£195Buy this Snapshot →
Snapshot
£195
15 sector-specific prompts, three observations each, technical eligibility, competitor mentions, source evidence and a prioritised fix list.
Buy the SnapshotCore
£595 / month
Monthly measurement, two priority answer assets, technical and entity fixes, profile alignment and an evidence-led monthly work plan.
Start CoreGrowth
£1,450 / month
Everything in Core, a larger prompt and competitor set, five total content assets, review workflow and defined third-party outreach.
Start GrowthRolling monthly · cancel before the next billing date · work stays in your accounts · VAT is not added · no placement guarantee
Risk and accuracy
Accurate claims for a technical purchase.
Performance and savings depend on the property, design, tariff and use. Pages must explain evidence and limitations instead of promising universal outcomes.
- MCS and certification claims verified before use
- Grant and eligibility information dated and linked to official guidance
- Savings and performance language states assumptions
- No paid or organic placement is represented as guaranteed
Before you decide
Questions from mcs-certified heat-pump installers
Will this rank every town we serve?
No. A service area is not evidence of local relevance by itself. We prioritise genuine coverage, projects, staff and useful local detail rather than mass-producing near-identical town pages.
Do you write technical content without an engineer?
We draft from your process and approved source material, then require a nominated technical reviewer to approve system and performance claims before publication.
Can you guarantee ChatGPT recommends us?
No. We measure a defined prompt sample and improve the public evidence within your control. Recommendation and citation decisions remain with each product.
What evidence should we prepare?
MCS details, service areas, survey and design steps, common property constraints, guarantee and aftercare terms, manufacturer relationships, project photos and factual case information are the strongest start.
Is Core suitable for a multi-region installer?
Core is designed for one primary market and a focused prompt set. A larger geographic footprint usually suits Growth or a separately agreed location scope.
Free readiness scan
Check what a machine can verify on your public site.
The scan checks technical access, entity clarity, answer coverage and visible trust signals. It does not pretend to measure live recommendations.
Read the measurement standard →