Matter recognition
The prospective client first needs to identify the legal problem, urgency and kind of practitioner who can help.
Regulated law firms
People ask AI which solicitor fits a stressful, expensive matter. Your firm needs more than a list of practice areas.
Citemark measures matter, location, fee and trust questions, then improves the pages, practitioner evidence and regulator-aligned facts that support a credible shortlist.
- Public-site check in about 60 seconds
- No email required to see the score
- No rankings or lead-volume guarantees
Best fit: SRA-regulated firms with defined work types, named solicitors and capacity for suitable new matters.
BUYER QUESTION MAPUK · EXAMPLE
Decision-stage prompts worth measuring
01
Which employment solicitors in Leeds offer an initial consultation?
02
Who is a good probate solicitor for a complex estate in Surrey?
03
What should I compare before choosing a conveyancing firm?
04
Which local family law firm has experienced solicitors and clear fees?
Snapshot protocol15 agreed prompts · 3 observations each · raw answer evidence
Where the shortlist starts
Your buyer is not searching for “GEO”. They are trying to make a safe decision.
We build the prompt set around the commercial questions that narrow a real shortlist—not vanity questions about whether an assistant knows your brand name.
Trust and fit
They compare regulated status, named experience, location, language, approach, reviews and whether the firm handles this exact matter.
Cost and contact
Fee structure, likely process, first-step clarity and response route determine which firm receives sensitive details.
The evidence system
Five things have to line up before a recommendation is plausible.
We inspect the website, the business entity and the independent sources that can support a claim. Structured data helps machines interpret evidence; it does not manufacture trust by itself.
Layer 1
Eligibility
Practice-area, fee and solicitor pages need to be indexable, internally discoverable and understandable without relying on interface scripts.
WORKING OUTPUT
Priority legal-page access map
Layer 2
Firm entity
Legal name, SRA number, offices, practitioners and service claims should align across the site and regulator record.
WORKING OUTPUT
Firm and practitioner fact sheet
Layer 3
Client answers
Pages should explain who the service is for, process, timing variables, fee basis, alternatives and when urgent advice is needed.
WORKING OUTPUT
Matter prompt-to-page map
Layer 4
Legal evidence
Named authorship, current law, reviewer dates, precise experience and careful limitations make sensitive content more defensible.
WORKING OUTPUT
Author, reviewer and claim register
Layer 5
Independent trust
SRA records, recognised directories, professional memberships, reviews and relevant local sources should corroborate the firm.
WORKING OUTPUT
Regulator and directory source graph
A practical first 90 days
Measure first. Fix the foundations. Then earn stronger corroboration.
There is no responsible promise that an AI answer changes on a fixed date. This is the work sequence we control and report.
DAYS 1–10
Map matter-level demand
Build prompts around priority work types, client circumstances, location, cost and comparison; record the firms and sources appearing.
Matter baseline + competitor source setDAYS 11–45
Strengthen legal answers
Improve priority pages, fee context, authorship, review dates, practitioner facts and structured entity information.
Two reviewed answer assets per Core monthDAYS 46–90
Align professional proof
Reconcile regulator and directory records, improve review workflows and act on credible sources already influencing the set.
Verified profile + source action logChoose by the job
Start with evidence. Add implementation only when the gap is worth fixing.
RECOMMENDED FIRST ENGAGEMENT
Matter Visibility Snapshot
A baseline for one priority practice area, target client and geography, with regulator and practitioner evidence checked alongside the answers.
- Matter, fee, location and trust prompt set
- SRA, practitioner and authorship evidence review
- Competing firms and cited directory capture
FIXED PRICE£195Buy this Snapshot →
Snapshot
£195
15 sector-specific prompts, three observations each, technical eligibility, competitor mentions, source evidence and a prioritised fix list.
Buy the SnapshotCore
£595 / month
Monthly measurement, two priority answer assets, technical and entity fixes, profile alignment and an evidence-led monthly work plan.
Start CoreGrowth
£1,450 / month
Everything in Core, a larger prompt and competitor set, five total content assets, review workflow and defined third-party outreach.
Start GrowthRolling monthly · cancel before the next billing date · work stays in your accounts · VAT is not added · no placement guarantee
Risk and accuracy
Accuracy, attribution and approval are part of the service.
Legal content can affect serious decisions. Citemark supports discoverability but does not provide legal advice, choose the firm’s position or publish unreviewed claims.
- Firm and solicitor facts checked against the SRA record
- Legal pages carry appropriate author, reviewer and review-date information
- Fee and outcome language includes material conditions
- A nominated solicitor approves substantive legal content
Before you decide
Questions from regulated law firms
Does this create legal advice pages with AI?
No. We can use automation to support research and drafting, but substantive legal content is built from approved firm knowledge and source material, then reviewed by a nominated solicitor before publication.
Can you guarantee enquiries for a work type?
No. We can measure a fixed prompt set, improve relevant evidence and track completed work. Enquiries depend on demand, answer variation, the offer and the firm’s conversion process.
Do all practice areas fit the same plan?
No. Core needs a focused commercial priority. A firm trying to cover every work type and office at once will dilute the prompt and content scope; Growth or a phased plan is more realistic.
How do you handle fee transparency?
We work with the firm’s published obligations and commercial policy. Useful content can explain fixed fees, ranges, hourly rates or the factors that determine cost without promising a quote before the facts are known.
Can you work with our compliance team?
Yes. We keep a clear draft and approval trail, identify claims needing a source, and can route all substantive pages to the firm’s nominated approver.
Free readiness scan
Check what a machine can verify on your public site.
The scan checks technical access, entity clarity, answer coverage and visible trust signals. It does not pretend to measure live recommendations.
Read the measurement standard →