40 agreed buyer prompts × 3 observations
Nearly three times the Snapshot's sample, across discovery, comparison, fit, trust and price intent — enough to see patterns rather than single answers.
PLAN · £595 one-off
The complete baseline and the business case, with the fee credited if you continue.
The Deep Report is a £595 one-off assessment for teams that need the full picture before committing budget: 40 agreed buyer prompts observed three times each, the complete five-layer audit, up to five named competitors, a citation and source-gap analysis, a prioritised 90-day roadmap and a 45-minute findings call. The £595 is credited in full against Core or Growth when started within 30 days.
Delivered within five working days of the prompt panel being agreed. £595 credited against the first Core or Growth invoice when the retainer starts within 30 days. VAT is not added — Citemark is not VAT registered.
Scope
Exactly what Deep Report includes.
The scope below is the same scope in our terms and our fulfilment checklist. If an item is not listed, it is not included — that is what keeps the price fixed.
Full five-layer assessment
Eligibility, entity clarity, answer coverage, extractable evidence and independent corroboration — each layer ends in evidence and a pass condition.
Up to five named competitors
Who appears in your prompt set, how often, how they are described, and which of their evidence sources are doing the work.
Citation and source-gap analysis
The sources engines actually cited, mapped against where your business is present, absent or contradicted — the clearest guide to what to fix off-site.
Prioritised 90-day roadmap
A sequenced plan: what to fix first, what it involves, what evidence will show whether it worked. Usable by us, your agency or your own team.
45-minute findings call
A working readout of the report with the person who did the work, not an account manager — questions welcome, recording available.
Fit
Choose Deep Report when this sounds like you.
- ✓ A partner, principal or board needs the business case before budget is committed
- ✓ You want competitor evidence, not just your own gaps
- ✓ Multiple services or treatments compete for the same fix budget and you need sequencing
- ✓ You intend to implement — with us or in-house — and want the plan first
When it is the wrong product: If you just need a fast, credible answer to 'are we visible and what should we fix first', spend £195 instead of £595 and start with the Snapshot.
Evidence boundaries
What Deep Report cannot tell you
- ⊗ It cannot predict future answers or promise that the roadmap produces mentions
- ⊗ 40 prompts remain a controlled sample, not a market-share measurement
- ⊗ It does not include implementation — that is what Core and Growth are for
- ⊗ Competitor observations describe what appeared in your prompt set, not their whole strategy
These limits are published deliberately. A provider that hides them is selling certainty nobody can deliver.
Delivery
How the work actually runs.
Agree the prompt panel
After checkout and intake we draft the 40-prompt panel and competitor set with you. Delivery time starts when you approve it.
Observe, audit, analyse
120 observations run across named surfaces; the five-layer audit and source-gap analysis run alongside. Everything is dated and preserved.
Roadmap and readout
Within five working days: the full report and 90-day roadmap, then a 45-minute call to walk it through and agree what happens next — with us or without us.
Commercial terms in plain English
Before you pay.
- £595, paid once, before work begins. No VAT is added because Citemark is not VAT registered.
- The full £595 is credited against your first Core or Growth invoice when the retainer starts within 30 days of delivery — the report effectively becomes free if you continue.
- Delivery within five working days of the agreed prompt panel.
- The report and roadmap are yours to use with any implementer.
Questions buyers ask
Straight answers.
Why not just buy two Snapshots?
Different job. The Snapshot answers 'are we visible and what first'. The Deep Report adds the competitor picture, the source-gap analysis and a sequenced roadmap — the material a decision-maker needs to commit budget. If you do not need those, buy the Snapshot.
How does the £595 credit work?
Start Core or Growth within 30 days of receiving the report and £595 is deducted from your first invoice — so Core's first month is effectively free and Growth's first month costs £855. No negotiation required; it is the published rule.
Can we give the roadmap to our existing agency?
Yes. It is written to be implemented by any competent team and every recommendation carries its evidence. Some clients buy the Deep Report precisely to brief an incumbent agency.
What if the report shows we don't need a retainer?
Then it says so. The roadmap sometimes amounts to a short list of one-off fixes a capable in-house person can do — reporting that honestly is cheaper for us than churning an unhappy retainer client in month three.
Not sure yet?
Run the free scan first.
The free readiness scan shows your score and top three findings in about sixty seconds, with no email required to see them. Buy Deep Report when the evidence says it is worth it.